2 1 20 Improving Decisions in the Most Misunderstood Industry Howard C Kunreuther Primary Author Mark V. Pauly Additional Author Stacey McMorrow Additional Author mixed material 9780521608268 USA Cambridge University Press 2013 Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry Insurance_and_Behavioral_Economics_Improving_Decisions_in_the_Most_Misunderstood_Industry.jpg.jpg Peter Zweifel Primary Author Roland Eisen Primary Author mixed material 9783642205477 Germany Springer-Verlag Berlin Heidelberg 2012 Insurance Economics Insurance Economics Insurance_Economics.jpg.jpg