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AN EVALUATION OF CONSUMER ATTITUDES TOWARDS UNLAWFUL DISPOSAL OF SOLID WASTE PRODUCTS IN GHANA: THE EVIDENCE FROM SUNYANI IN THE BONO REGION

STRATEGIC ORIENTATION AND THE PERFORMANCE OF SMEs: THE MEDIATING ROLE OF SOCIAL MEDIA MARKETING

EXAMINING THE NEXUS BETWEEN SELF CONGRUITY, TRI-COMPONENT THEORY OF LOVE AND CUSTOMER CO-CREATION

THE IMPACT OF EXTENDED MARKETING MIX ELEMENTS ON BRAND EQUITY - MEDIATING ROLE OF BRAND LOVE IN THE GHANAIAN BANKING SECTOR

Marketing and Multicultural Diversity

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